Friday 29 November 2013

Fashion Week Africa: Day 3 – Ghana’s Duaba Serwa steals show

The name of Ghana’s young bubbly designer, Nelly Hagan Aboagye, was on the lips of the hundreds of patrons who attended the third day - Friday night - of Mercedes-Benz Fashion Week Africa in Pretoria, South Africa.

The Ghanaian, apart from her beauty, captivated audience with her top of the range “Sans Titre” collection which saw her breaking bounds to produce masterpieces fit for every occasion.

With a touch of West African and Western fabrics and colours, Duaba Serwa presented designs that utilized traditional methods of construction to produce a dazzling array of cloths.

Her designs some filled with crystalline glitter, included cocktail dresses, evening gowns, jumpsuits, crop tops and fitted skirts.

Nelly Hagan Aboagye, who was part of the second show for the night, speaking in an interview with Myjoyonline.com after the show disclosed that her creations for the night were inspired by life.

“This collection was inspired by life. We played around with fabrics, we did some fabric manipulation we put sequences and batik together and this is what came out,” she said.

According to her, “Sans Titre” took four months to make and her prime aim was to make designs that women can easily relate to.

“I wanted to make a collection that most women could relate to. I wanted to have a colour pallet that wasn’t too colourful but worked enough for every woman to feel like they can wear a piece from it,” Nelly Aboagye explained.

Mercedes-Benz Fashion Week Africa is her third show in South Africa. She said the experience this time around has been “fantastic,” and that ‘it gets better every year.”

Asked about her take on the current state of the African fashion industry, ‘Duaba Serwa’ said, “It’s a work in progress but I think we are doing very well. I think we are a driving force for fashion from the continent,” to the world.

Other designers on the third day included Mustafa Hassanali, Bongiwe Walaza, Murade, Taibo Bacar, Thula Sindi, and Soucha.





http://www.myjoyonline.com/lifestyle/2013/November-4th/fashion-week-africa-day-3-ghanas-duaba-serwa-steals-show.php

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