Once a fringe sport, organized competitive gaming—known as esports—will this year hit revenues of over $1.1 billion with an audience of 474 million people. It’s even up for debate, whether esports will join the Olympics and if it even needs the Olympics given it has built its own legitimacy. Africa is a hub of opportunities for esports given the large population of young people who are the major consumers. In Kenya, digital gaming is moving to a higher level of recognition as the industry yields high revenues. In 2019, Kenya was ranked the eighth most popular gaming hub in Africa with the local market projected to reach $118 million in 2022 up from $63 million in 2017, according to PwC. The industry is quickly shaking off the narrative that gaming is for kids and idlers.
SOURCE: QUARTZ AFRICA
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